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The Brand Manager will develop and implement marketing activities for home entertainment releases regarding Walt Disney Studio, represented by Prooptiki in Romania.
Performs brand strategy analysis and recommends improvements regarding communication, distribution, brand identity, product/price policy.
Recommends and implements marketing campaigns, events, promotions for Walt Disney Studio.
Carries out the marketing materials required in marketing activities
Assess and monitors the market for allocated products as well as the rival products, notifies and anticipates possible movements on the market
Concurs at marketing plan framing
Collaborates with Sales department for the implementation of consented marketing policies in retail chains and marketing programs on market
Suggests marketing campaigns and launching events
Points out any discrepancy between the implemented actions and market evolution
Collaborates with third party companies for projects implementation
Performs field market analysis for projects implementation monitoring as well as for market monitoring.
Creates ?product sheets? for allocated products
Monitors objectives achievement according to marketing plan and its implementation results
Reports periodically about projects status
Coordinates the implementation of the projects regarding allocated brand.
Monitors and analyzes the market data
Elaborates periodical reports both for internal and external use
Takes part at all actions regarding allocated brand and market research actions
- Minimum 1 year experience in a similar position
- Bachelor in marketing/communication;
- Fluent English (oral/ written)
- Strong communication and negotiation skills
- Dynamic person, able to work both individual and in a team
- Multitasking, creative, with initiative, organized, focused on details, able to get a general overview
- Forecast skills
- Able to work under pressure
- PC skills: MS Office.
- Possibility to develop career in marketing in a multinational challenging environment
- Motivating salary package
- Company phone
- World-wide specialized trainings